Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.
Wan Bo said that the West Lake is the only lake-like world cultural heritage in China. It is world-famous for its beautiful lakes and mountains, long history and rich cultural relics. It is a model of traditional landscape aesthetics in China and the best interpretation of the ideal realm of "harmony between man and nature". Maotai has always adhered to the core values of "respecting people, understanding and being virtuous" and the quality belief that "quality is the soul of life". With its excellent quality and unique flavor, it has won the praise and respect of wine lovers all over the world, and strived to "make the world fall in love with Maotai and make its fragrance float around the world". The Wenchuang liquor created by Maotai and Zhongda products embodies three values: harmony between man and nature, harmony and innovation of respecting the principle and keeping the road with nature and humanity, national fine products with unique ingenuity, historical accumulation and generations-to-generations, inheritance and innovation, and exploration and integration of jade and nectar facing each other from ancient times to modern times. I hope that through the ingenious integration of traditional crafts and natural beauty, we can join hands with consumers to live in harmony and harmony, inherit the beauty of innovation, taste the cultural feast and protect the traditional context.West Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and ListedOn November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.
Xu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.One bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide
12-13